A good toner's task is to gently remove any excess oil and cleanser residue left behind and restore your face to its proper ph level. It leaves your face feeling soft and not overly processed. Great for a last step before adding Anti-aging Serum or the Renewal Face Lotion or as a quick fix to freshen up. Need I say more? What I should say is "Why haven't you tried it before?" You'll say "Where have you been all my life!"